ENVIRONMENTAL STRATEGY AS SOCIAL PRACTICE IN A FOREST-BASED ENTERPRISE: A DESCRIPTIVE STUDY

Main Article Content

Beatriz Christo Gobbi Mozar José de Brito Valéria da Glória Pereira Brito

Abstract

This article aims to study the environmental strategies of a forest-based, cellulose pulp-producing organization by employing strategic theory as social practice and interpretative, descriptive research methods. The analyses of the results show that the studied organization has sought to develop environmental strategies characterized by eco-efficient practices, the mitigation of harmful socio-environmental impacts and the creation of a responsible socio-environmental work ethic.

Article Details

How to Cite
GOBBI, Beatriz Christo; BRITO, Mozar José de; BRITO, Valéria da Glória Pereira. ENVIRONMENTAL STRATEGY AS SOCIAL PRACTICE IN A FOREST-BASED ENTERPRISE: A DESCRIPTIVE STUDY. CERNE, [S.l.], v. 16, n. 3, p. 367-372, may 2015. ISSN 2317-6342. Available at: <http://cerne.ufla.br/site/index.php/CERNE/article/view/140>. Date accessed: 16 sep. 2019.
Keywords
Participation, organization, cellulose
Section
Article