COMPETITIVENESS OF BRAZIL IN THE WOOD INTERNATIONAL MARKET

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Sandra Maria Ferreira Couri Petrauski Gláucio Marcelino Marques Márcio Lopes da Silva Sidney Araujo Cordeiro Naisy Silva Soares

Abstract

This study aimed to analyze the competitiveness of Brazilian lumber on the international market in the period 2000 to 2007. The methodological tools used to compare the competitiveness of Brazil with its main competitors were the rates of Relative Position Marketing (PRM) and Revealed Comparative Advantage (VCR). The results point out to the fact that, although Brazil has proved competitive, it is necessary to use marketing strategies aimed at increasing the country’s competitiveness in this sector.

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How to Cite
PETRAUSKI, Sandra Maria Ferreira Couri et al. COMPETITIVENESS OF BRAZIL IN THE WOOD INTERNATIONAL MARKET. CERNE, [S.l.], v. 18, n. 1, p. 99-104, apr. 2016. ISSN 2317-6342. Available at: <http://cerne.ufla.br/site/index.php/CERNE/article/view/803>. Date accessed: 22 sep. 2019.
Keywords
Forest economics, competitiveness, lumber.
Section
Article